HVAC, plumbing, electrical and landscaping.
GoHighLevel for home services
Homeowners call three companies at once. Whoever answers first usually wins the job.
- 48sMedian first response
- 42%More estimates booked
- 3.9xReview volume in 5 months
What actually breaks here
A home services lead has a shelf life measured in minutes. When a furnace dies in February the homeowner works down the Google results until somebody picks up, and the fourth company to call back is quoting against a signed contract. Most operators know this. What they do not have is a system that answers at 9pm on a Sunday while the crew is out and the office is closed.
What happens when a call goes unanswered
One concrete sequence, the way it runs in a live account. No dashboards to check and nobody to remind.
Call rings out
The line goes unanswered because the crew is on a roof and the office manager is dispatching.
SMS fires at 22 seconds
Automatic text with the company name, an apology and a live booking link.
Homeowner replies or books
A reply opens a two-way thread the office sees in one shared inbox. A booking drops straight onto the dispatch calendar.
No response by 90 minutes
A second touch goes out, then the lead enters a seven-day nurture rather than dying in a call log.
What we build for home services
The plays that move the number in this vertical, not a generic feature list.
- Missed-call text-back inside 30 seconds, day or night
- Estimate follow-up that runs until the homeowner decides
- Job-completion review requests triggered from the pipeline
- Seasonal maintenance reactivation for tune-ups and filters
- Emergency versus scheduled routing to the right dispatcher
- Financing pre-qualification captured before the truck rolls
Ellery Home Services
Cutting speed-to-lead from 40 minutes to 48 seconds
Four crews, three hundred leads a month, and an office manager triaging them between dispatch calls. We moved first response off a human entirely.
- 48 secMedian speed-to-lead
- 27%Lead-to-estimate rate
- +42%Booked estimates
GoHighLevel for home services, answered
Still stuck on something specific? Ask us on a call and we will answer it properly.
Ask a questionWill automated texts annoy homeowners?
Not when the first message is useful. A text that says the company name, acknowledges the missed call and offers a booking link reads as competence, not spam. Reply rates on that first message typically run between 30 and 45 percent, which is far higher than any marketing send.
Can it route emergency calls differently from scheduled work?
Yes. We tag by source and by keyword, so a 2am no-heat call escalates to the on-call phone while a routine maintenance enquiry books itself into next week without waking anyone.
What about seasonal swings?
Seasonality is exactly where automated reactivation earns its keep. We pre-build spring and autumn tune-up campaigns against your existing customer list, so the shoulder months fill from people who already trust you rather than from cold ad spend.
Other industries we build for
Let us build the system your leads deserve.
Book a 30-minute call. We look at your current setup, tell you what is costing you leads, and outline exactly what we would build, whether or not you hire us.
- 30 minutes
- No pitch deck
- Free audit of your setup