Roofing, siding, gutters and storm restoration.
GoHighLevel for roofing & exteriors
Demand arrives in violent spikes. The week after a hailstorm decides your year, and manual triage collapses under it.
- 2.4xStorm-season capacity
- 0Extra office hires
- 19%More claims approved
What actually breaks here
Roofing does not have a steady lead flow. It has quiet months and then four hundred enquiries in six days after a hailstorm rolls through. The operators who win storm season are not the ones with the best ads, they are the ones whose intake does not fall over when volume multiplies by twenty overnight.
Triaging a storm week
One concrete sequence, the way it runs in a live account. No dashboards to check and nobody to remind.
Enquiry lands
Form, call or door-knock, all into one queue tagged by street and storm date.
Instant qualification
Automated text asks the two questions that matter: insurance carrier and whether an adjuster has been out.
Sorted by claim stage
Pre-claim, filed, and approved each get a different sequence, because they need completely different conversations.
Inspection auto-booked
The homeowner picks a slot from the crew calendar for their territory, without an office call.
What we build for roofing & exteriors
The plays that move the number in this vertical, not a generic feature list.
- Storm-surge intake that scales without adding office staff
- Insurance claim pipeline with adjuster milestone tracking
- Inspection scheduling tied to crew territory and capacity
- Photo and document collection from the homeowner by SMS
- Supplement and approval follow-up so claims do not stall
- Canvassing and door-knock lead capture from the field

Summit Roofing Group
Surviving a 400-lead storm week without hiring
Hail season used to break their intake completely. We built triage that sorts by claim stage and books inspections against crew territory.
- 400+Peak-week leads worked
- 52 secMedian first response
- 73%Claims reaching approval
GoHighLevel for roofing & exteriors, answered
Still stuck on something specific? Ask us on a call and we will answer it properly.
Ask a questionCan the pipeline handle insurance claim stages?
Yes, and it should. We build stages that mirror the actual claim lifecycle: inspection, claim filed, adjuster scheduled, approved, supplement submitted, build scheduled, invoiced. Each stage has its own follow-up cadence, because a homeowner waiting on an adjuster needs different messaging from one sitting on an approved claim.
How do you handle canvassing teams in the field?
Reps capture leads on their phone through a simple form that drops straight into the same pipeline as web enquiries, tagged by rep and by street. No end-of-day paperwork and no leads lost in a notebook.
What happens in the quiet months?
We run reactivation against every unconverted storm lead from previous seasons. Those homeowners still have an ageing roof, and the ones who did not file a claim last time are the warmest list you own.
Other industries we build for
Let us build the system your leads deserve.
Book a 30-minute call. We look at your current setup, tell you what is costing you leads, and outline exactly what we would build, whether or not you hire us.
- 30 minutes
- No pitch deck
- Free audit of your setup








